ILIA is a candle brand inspired by the Spanish word "familia," which represents the close-knit bonds we share with those we love. The ILIA Love Day candle is not just for romantic love but celebrates all kinds of love—friendship, sibling love, partners, and even the love we share with pets. It’s a tribute to the people we care about most in our lives, honoring the connections that define familial love in its many forms.
The branding incorporates a custom-designed "I" in ILIA, symbolizing a matchstick used to light the candle and an exclamation of love. This subtle yet powerful representation speaks to the warmth and energy ignited when we show affection. The abstract design features different shades of red and pink, symbolizing the fluidity of love’s energy as it flows between friends, family, and all those we hold close. These colors reflect the vibrancy and depth of the emotions we share with our loved ones.
With its blend of minimalist design and expressive color palette, ILIA’s visual identity embodies warmth, connection, and the fluidity of affection. The brand experience is designed to evoke comfort and love, ensuring that the candle becomes not just a product, but a thoughtful expression of affection for all loved ones
